Critical Communication is defined as anything that is important to run your business. Zipit Wireless and MTech have created a seamless integration between their Enterprise Critical Messaging Solution and HotSOS (Hotel Service Optimization) solution enabling no-compromise handling of critical messaging, with unparalleled tracking and accountability.

This new critical messaging solution and integration allows for hospitality professionals and hoteliers to ensure that all mobile communication is delivered, normally within seconds, and with the required level of accountability, anywhere at the facility. The combination of HotSOS with Zipit’s critical messaging solution ensures that the message gets delivered so that guest experience is elevated to an entirely new level. The ability of the Zipit Now device to dynamically switch between internal wireless (Wi-Fi) to the Verizon Wireless 3G nationwide cellular data network, at price points typical of inexpensive and unreliable pagers, enables hospitality professionals to be available anywhere inside and outside of the facility and maintain coverage for all messaging needs.

Verified and No compromise communication

HotSOS customers prioritize work orders to specific teams or specific tasks. The Zipit solution maintains the priority of the message as set by HotSOS and notifies the user using Zipit’s prioritized paging capability to ensure that the most critical messages get the attention they need. The Zipit solution also forces confirmation of the high priority message, removing any doubt the staff will receive and act on the critical message. Responses are also dictated using the Zipit solution to minimize any discrepancy in work orders.

Given that the Zipit solution is also a two-way secure texting platform, a hotel or resort’s staff is free to discreetly communicate with each other to increase guest satisfaction and productivity as well. The discreet texting enables property managers to eliminate the noise generated by their staff typically associated with push to talk devices. An additional benefit is that since all messages and critical alerts are confidentially kept in the cloud, hotel or resort management can verify compliance and investigate any discrepancies on tasks not completed as expected. The combination of these features enables teams to make quick critical decisions and collaborate with other team members anywhere. Frank Greer, CEO of Zipit Wireless, said, “Our customers have asked for a critical messaging solution that is easy to use and resolves in-building coverage issues. Our seamless integration with HotSOS brings two-way communications to a hotel environment where other traditional solutions have failed for connectivity reasons. ”

NOTHING to Install!

For single and multi-property owners alike, Zipit’s cloud-based infrastructure provides the ability to manage properties individually or in a consolidated environment. Owners can choose how to manage communication across the properties and do it without the capital cost and on-going maintenance of onsite server deployments. With the VoIP feature, the Zipit Now device can also leverage existing internal PBX solutions to provide cost effective Voice capability while on the hotel property. Best of all, the interface between HotSOS and the Zipit solution is direct so there is no other software or middleware to buy. Luis Segredo, President of MTech, said “Zipit is a great purpose built solution for critical messaging, and we welcome them to the family of device options.”

HotSOS and Zipit’s Critical Messaging solution In Action


  • Ability to differentiate alerts based on priority (emergency situations are prioritized as required with forced accountability)
  • Secure two-way data communication that decreases call-to-action, inefficiencies and loud noises
  • Leverages internal Wi-Fi and cellular infrastructure to provide seamless connectivity throughout the hotel or resort facility, inside or out
  • Dictate responses (i.e. stopped orders can only be started again but not completed)
  • Improved Mobility, Responsiveness, and Guest Satisfaction using discreet, and accountable communications
  • Cost effective, with none of the unreliability and uncertainty of traditional pagers or coverage issues of standard devices


  • Supports either Internal Wireless (802.11B/G) Network Infrastructure or Verizon 3G nationwide cellular network
  • Zipit Now device and/or Zipit Confirm mobile application
  • HotSOS email Module

About Zipit Wireless

Zipit Wireless (“Zipit”) a leader in innovative communications and M2M solutions focuses on delivering fully connected, wireless solutions that use the company’s unique strengths in wireless connectivity, user-friendly device software, and cloud-based infrastructure to access IP services. The patented technology created by Zipit has been shipping in Zipit branded and top tier branded solutions since 2004 – enabling people to connect to people and their personalized Internet content. For more information on Zipit Wireless and our products, please visit

The “Z” logo and Zipit are registered trademarks of Zipit Wireless, Inc.

About MTech

MTech, a division of Newmarket International has developed and installed solutions to help hotels work smarter — not harder since 1993. The company serves more than 2,300 hotels in over 61 countries. Focused on improving guest service by improving efficiency, MTech offers HotSOS, PMWorks, REX, SOSuite and Libra OnDemand. All MTech solutions today are enterprise level, SaaS solutions that offer maximum value with limited investment. MTech also provides consulting and training services to help customers achieve maximum value from their investments. It serves its customers from data centers in Miami, Virginia and Hong Kong, and its company headquarters are in Miami. For more information on the company, please visit For more information on Newmarket International, please visit