BrightSign, LLC is the industry leader in digital signage media players for use in places like retail stores, corporate headquarters, medical offices, museums, hotels and sports and entertainment venues. Founded in 2002 and headquartered in Los Gatos, California, BrightSign has sold over 2 million media player devices to date and continues to lead the market - as noted by research firm IHS for many years.
The team at BrightSign knew there was an opportunity to enhance their customer experience. They had seen a lot of growth in their digital signage media player business and their customers wanted a better way to update content and troubleshoot technical problems wirelessly - without having to physically visit each device or struggle with inconsistent corporate Wi-Fi setups. Some of these devices could even be located in remote areas!
To solve this challenge, BrightSign would have to expand from ethernet and Wi-Fi setup to a Cellular one as well, that wouldn't rely on their customers' corporate Wi-Fi networks.
We helped BrightSign solve the operational complexities around cellular connectivity and offer their customers different subscription tiers to meet the varying needs of the markets they serve. In addition, because this cellular version of their offering does not need to be attached to a corporate network, it can accelerate time to deployment and streamline the approval process with their customers' IT security teams.
Now, BrightSign's customers can easily activate their cellular-enabled devices on demand, using a self-service portal. In addition, the company can now offer coverage in new markets to new and existing customers, faster.
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