Bushnell is the market leader in outdoor trail cameras. They're known for delivering rugged devices that give hunters crystal-clear images and video of wildlife in action.
There are dozens of trail cameras on the market in any given year, so competition is fierce. Bushnell needed a differentiator, and so they wondered if they could reimagine the customer experience by allowing their customers to access photos remotely - instead of following the status quo of requiring customers to physically visit each of their cameras in the wilderness.
We helped Bushnell take their idea one step further, not only allowing customers to receive their photos remotely, but to be able to manage the settings on the cameras remotely, and to proactively be notified when the device's battery level was low or when data allowances needed to be renewed.
Bushnell leveraged our connectivity & billing platform technologies to be able to:
We even assisted them by developing the back end cloud infrastructure that now securely stores the tens of millions of photos Bushnell customers have taken with their cameras.
Now, trail camera customers can set up their new devices in just a few minutes, remotely change their settings as desired, make one-time purchases or subscribe to recurring plans - while Bushnell dramatically increases their revenue potential per device. It's a win-win.
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