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7 IoT Trends for 2024

4 min read
Feb 2, 2024 11:00:00 AM

Having spent over a decade in the constantly evolving Internet of Things (IoT) industry, we at Zipit have seen and continue to see significant changes. And our relationships with the top cellular carrier networks and our intimate understanding of OEM priorities and brand goals put us on the front line of promoting change in the industry. We keep a close eye on trends in the market to ensure we continue offering our clients the best forward-looking services and consulting. Here are the top trends that we see for 2023 and beyond that you’ll want to stay on top of for your IoT business.

7 Top IoT Trends for 2024

To keep pace with industry changes and stay competitive, it’s critical to be aware of major trends. A lot of planning goes into maintaining an IoT ecosystem to facilitate both current and future growth. Here are the top-line trends to keep an eye on as we head into 2024 and beyond.

1. A wider range of connectivity options

The last few years have offered a wider range of connectivity choices for IoT, both by expanding existing technologies like LPWAN and through newer technologies like 5G. With the continued proliferation of 5G’s ultra-low latency and higher data transfer rates, we’ll continue to see exciting new solutions evolve and improve. Before long, things that could only be imagined will become reality. These technologies will advance businesses, science, and even the overall quality of life worldwide.

2. Increasing challenges related to cybersecurity

Cybersecurity continues to be top of mind, particularly since the rise in remote work. Seeking new and improved ways of protecting IoT products and systems is and will continue to be a top business priority for years to come. 

3. Edge computing

One particular technology that continues to advance in the Internet of Things is edge computing. In this model, the IoT data captured by sensors is analyzed and stored at or near the physical site where it’s collected. It’s not a replacement for cloud computing, and we don’t expect cloud computing to go away. But edge computing provides the opportunity for more real-time data processing, and it allows businesses and governments to serve customers in new areas while providing greater control and flexibility. Some exciting edge computing use cases include autonomous vehicles, smart cities, healthcare and medicine, industrial IoT, and more.

4. Advances in big data and machine learning

The data from IoT systems may be an output, but it’s also a critical component of the Internet of Things, providing the analytics needed to support near-real-time decision-making. Learning how to harness this data to further automate decision-making is proving to be an exciting challenge to solve and a key aspect of continuing to enhance the value of IoT. Big data and machine learning will continue enabling IoT to support better and more informed recommendations as we learn to leverage it well.

5. As-a-service delivery model improvements

Through IoT, using cloud-based services without a large financial outlay will continue to improve the service delivery model. IoT provides a “consume what you need” delivery method through the use of artificial intelligence, machine learning, cloud services, and other advances. This will not only improve the services provided by IoT companies, but can also help expand the market for more connected solutions.

6. Artificial intelligence (AI)

According to Bloomberg, the $422+ billion global artificial intelligence market is likely to grow at over 39% from now through 2028. This tremendous growth provides incredible opportunities for businesses and governments alike to foster innovation and respond to customer and constituent needs. Artificial intelligence has been advancing IoT by leaps and bounds and shows no sign of slowing down. Use cases range from healthcare advances to industrial and manufacturing applications and much more. 

7. Internationalization

The final trend we see for 2024 is that device-making customers are expanding their offerings into different countries. Some US-based OEMs are growing by deploying solutions into Canada and various countries in Europe, for example. Likewise, Canadian companies are expanding into the US and various parts of Asia. And this trend continues in other countries as well. Now that more companies have already deployed their solutions in their home countries, they seek to offer their solutions in different markets and regions. At Zipit, we’re seeing the effects of this firsthand, as more domestic and international companies are talking with us about supporting their expansion goals. It’s an exciting growth trend that we expect to continue in and beyond 2024.

Learn more: Global IoT Connectivity: Understanding the Fundamentals

IoT Won’t Stop Growing Any Time Soon

The constant growth of the Internet of Things is exhilarating to watch, particularly when we step back to view the major growth trends in this diverse market. There are so many different opportunities for IoT companies, and even as many people worry about the macroeconomic environment going into next year, we see that many of these IoT trends have continued significance because they allow businesses to be even more nimble and make better business decisions, faster. 

Reach out to us to learn more about Zipit’s IoT platform and how we may be able to help you position your OEM business for the future. Or join us for one of the best IoT conferences this year. 

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